Before the internet you’d advertise your car in the classifieds or on a card in a newsagent’s window. Then you’d sit at home waiting for the phone to ring, and for potential buyers to arrive to view it… if they turned up at all. They’d take your vehicle for a test drive, hum and hah about it, change their minds, go away, come back, mess you about and take up hours of your valuable time. Then there was all that paperwork… hassle, hassle, hassle!
These days the whole vehicle selling process is streamlined and swift, painless and simple. Thanks to We Buy Any Car, it’s dramatically easier and much quicker than the old school way. It’s revolutionary stuff. So what’s the story behind Britain’s favourite car buying service?
Selling a car has always been stressful and complicated. But 2006 saw a revolution in the way we sell our cars, when a bunch of clever people decided there must be a better way and dreamed up WeBuyAnyCar. They stripped hassle and time mercilessly from every stage in the process until it was as lean and logical as possible:
First they collect your car’s details online, which only requires a small amount of effort on your part
Then they give you a fair, fast valuation based on the real value vehicles like yours are fetching in the market and the information you provide. You make an appointment and pop into your nearest branch – they’re all over the place with 130 or more to choose from across Britain. After a quick inspection, you agree the final price and they transfer the cash direct to your bank account
You get a guaranteed sale, no matter what your vehicle’s make, model, age or condition. And better still, they’re hot on delivering a really good customer experience. It’s all very friendly and professional. You turn up with your car and leave without it – the whole thing is done and dusted in no time. That’s more like it!
How it works – Sell your car in 3 simple, fast steps
- Step 1 – Get a free, absolutely no obligation car valuation by punting your details into a simple online form
- Step 2 – Book an appointment at your nearest branch and meet a highly experienced vehicle purchaser. They’ll do an on-site inspection, checking your car against the details you’ve supplied. They’ll take it for a quick test drive, then confirm their valuation or adjust it depending on how your vehicle performs
- Step 3 – If you choose to sell your car they’ll pay the cash straight in to your bank account. If you decide not to, that’s no problem. You just drive away and that’s that
130 UK branches, great deals, instant cash
There’s a branch near you. An impressive 8/10 of WeBuyAnyCar’s customers say they got a better deal overall than they’d have achieved through regular part exchange. And almost half a million of us have already sold our cars this way. All of which makes the WeBuyAnyCar way a deal that’s hard to beat.
The WeBuyAnyCar experience – A customer’s view
“We sold our car through WeBuyAnyCar.com last year. The online end of things was really simple and the valuation seemed very fair, so we made an appointment more or less straight away. When we got to the branch, only ten miles from home, the guys gave us a warm welcome, obviously very professional but friendly enough so we felt OK asking questions.
They took a good look at our car from the outside, poked about under the bonnet and took it for a short test drive. There were a few minor scratches and a couple of things that needed attention, which meant their original valuation dropped a bit – fair enough.
We signed the paperwork, gave them our bank details and they arranged to transfer the money on the spot. And that was it. Off we went to pick up our new car. It was brilliant not having to do it all ourselves, dealing with idiots changing their minds, picking faults, wasting our time and making silly offers. What a relief!”
The first advert for WeBuyAnyCar was hugely popular, with its catchy dance music beat and hilarious dancing bloke. It was a marketing classic, driving a brand new message home to people who’d never seen a service like it, in a particularly creative and potent way. A few years down the line more or less everyone who has a TV has heard of the company, an impressive achievement considering they approached the market from a standing start.
Marketing Magazine voted their TV ads the most annoying of 2011, the 2nd most annoying advert of 2010 and the 7th most annoying advert of 2009, proving that irritating ads often have an enormously positive impact. Just because something is annoying doesn’t mean it doesn’t do a great job! Whatever you feel about them they’ve done the trick, making WeBuyAnyCar one of the best-recognised brands in the country.
Fancy a look? You’ll find all their TV ads here.
Researching the market to make their service even better
Wikipedia contains details about the fascinating research the company does into the used car market, all of which helps them make their service even better. Here’s what the Wikipedia entry says:
“In late 2010 We Buy Any Car released research highlighting the reduction in car maintenance skills amongst UK males. At the beginning of 2011 We Buy Any Car completed research into the most commonly used car names, concluding that the most common car name is ‘Betty’. In March 2012, through analysis of more than 410,000 cars purchased, webuyanycar.com discovered that in 2012, for the first time, more women than men sold second hand cars. It also identified that the current average car sold in Britain is a five-year-old Vauxhall Corsa with 57,000 miles on the clock.”
What people say about the service
Which, the consumer organisation, has carried out research into the company and into other similar firms, and one caveat shines through: some people have been offered rather less than the vehicle’s CAP valuation. But that’s missing the point. You get a fair price for your car depending on its condition. But you also benefit from a no-hassle, fast sale that would otherwise potentially take days, even weeks, to achieve off your own bat. It’s also about safety, convenience, efficiency and speed. Add up the time you’d need to invest in selling your car yourself and you soon see what a good idea WeBuyAnyCar is.
Here’s what Which says:
“The prices that the Webuyanycar.com online valuation system gave our sellers (with admin fees deducted) were all below trade value (the amount you could expect at auction). And this figure is usually far lower than the amount you could expect from a dealer, or in a private sale.
When we took our findings to Webuyanycar.com, it told us:Webuyanycar.com recommends shopping around to get the best deal. Guide prices are just that, they’re not an offer to buy. Finding dealers to buy your car for cash can be time consuming. We offer an easy, safe, guaranteed sale so customers can negotiate the best deal on their next car.”