Setting Goals, helping to achieve results.
Newspapers reckon 15 or so retailers are in desperate trouble and won’t survive this month. Sales in the luxury goods market are down, and who knows what will happen in the next 12 months? Today even, Wedgewood and Royal Worcester have gone.
What do you do? Firstly, learn to live with it. Change is a fact of life. It is change that allowed humans to become the dominant species, so we should welcome it. Many people fear change, but don’t try and control it -you can’t. Instead live with it, roll with it. Remember you can never stay the same, you are either going forward or backward. The same is not an option.
So change is necessary, and helpful. Problem is change at the moment is more rapid than ever before and so many things are changing that it is hard to work out what is happening, but trust me, this is one of the best opportunities you have.
Second thing to do, is get yourself stable. Plan for a massive downturn. Sort out your cash flow, and be comfortable with a disaster budget. If you run short in your new disaster forecast, then plan for cash. Sell some assets, cut everything absolutely not essential, get an investor.
Thirdly, plan. Get a vision for what things will like after this recession. What will you be selling? What will your building look like? Who will your customers be? What will the size of the company be?
Draw a picture in your mind of what things will be like in the perfect world. Trust me, this is enlightening. It will help you map out what you need to do and why.
Once you have the vision, question everything you are doing with that goal in mind. Does it help to get you there, or is it a diversion?
Believe in the future. Positive thinking works. there are scientific reasons to do with serotonin, that means it really does, but trust me again, it does. Once you start to feel positive about the goal a road plan to get there will emerge.
Write it down, and start on positive steps. They don’t have to cost big money. Remember when you started out? You did everything on a shoestring. go back to that method. Beg, be creative. Try things that don’t cost much, try lots keep your goal in mind.
For more help, I recommend Brian Mayne’s goal mapping techniques.Find him at www.liftinternational.com.
Try it, it wont do any harm, and it will work. We set goals all the time using Brian’s techniques and we are now the leaders in TP Trampolines and Climbing Frames.
And read this:
“Until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation there is an elementary truth, the ignorance of which kills countless ideas and splendid plans. That the moment that one definitely commits oneself, then providence moves too. All sort of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, racing in ones favor. All manner of unforeseen incidents and meetings and material assistance, that no man could have dreamed would have come his way. Are you in earnest? Seek this very minute whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Only engage and the mind grows heated. Begin and then the task will be completed.”
There is something about the power of decision that activates all your mental powers. It increases your courage and confidence and raises your self-esteem. It boosts your energy and enthusiasm and raises your level of self-expectancy. Making clear, unequivocal decisions about who you are, what you want to accomplish and what you are going to do, frees you of the indecisiveness that traps most people.
–From the second pre-amble to ”Faust”, Johann Von Goethe
So…. get committed. Having a plan gets you there. Living without one is called drifting . Cut out indecisiveness, and set a plan.





